LED flooring is also easy to install and remove before and after events.
In other words, it’s a real attention-grabber. But, unlike the former, the latter can draw fans’ attention to the exact point in the arena that the sponsor wants them to see, whether placed on a removal stage or in a breezeway. HOW IT WORKS: Like LED banners, LED flooring provides an ideal opportunity to display logos, monograms, photos and plenty more. Given that everyone takes a few minutes inside a booth or kiosk, if fans are on-site for an average of, say, three hours, then you’ll only get a few dozen of them able to actually use it. No wonder they remain so popular! But, if there’s a defensible weakness to them, it’s the limited number of people who can participate. They appeal to young demographics that favour these experiences the most, all while monetizing their data. OUR ANALYSIS: Digital photo booths and their offshoots transform self-portraits into elaborate displays for social media. Combining the physical and digital worlds to create a world-class fan experience, the activation itself was called “Pose with the Pros.” 1 The end goal is something we’re no strangers to ourselves: to enable fans to create special memories, and to keep them long after the game.ĮXAMPLE: When the Dallas Cowboys started their 2019 season, fans walking into AT&T Stadium discovered kiosks that allowed them to select five of their favourite Cowboy players, who then stepped into frame digitally for a group photo that looked remarkably real. Strategically placed throughout the stadium, they deliver the best aspects of these next-generation photo booths, sometimes even displaying their snaps on LED screens in the concourse.
Interactive fan engagement kiosks take this concept a step further. And, because your selfie is already in digital format, it can be posted, shared and linked across all of your social media accounts right away. Customized backdrops and animated GIF functionality are perhaps the most popular. HOW IT WORKS: Today’s digital photo booths come with a suite of advanced features. Digital Photo Booths & Interactive Fan Engagement Kiosks To help you break down some of the best options out there, here is our evaluation of seven such in-stadium sponsorship activations at the cutting edge of innovation.ħ. It requires serious thought, effort and creativity. However, elevating the fan experience through a buzzworthy in-stadium sponsorship activation isn’t something you just snap your fingers and accomplish. Fans deserve a better, more engaging experience - one that is mobile and digital to suit their current habits. In 2020, putting a game on a court, field or rink isn’t enough anymore.
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